Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners

PUAPRS20529B Mapping and Delivery Guide
Manage marketing requirements

Version 1.0
Issue Date: May 2024


Qualification -
Unit of Competency PUAPRS20529B - Manage marketing requirements
Description This unit covers competency in managing the marketing of the entrepreneurial activities of the organisation.No licensing, legislative, regulatory or certification requirements apply to this unit at the time of publication.
Employability Skills This unit contains employability skills.
Learning Outcomes and Application This unit is relevant to workers undertaking marketing activities linked specifically to entrepreneurial organisational activities.
Duration and Setting X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting.
Prerequisites/co-requisites Not applicable.
Competency Field
Development and validation strategy and guide for assessors and learners Student Learning Resources Handouts
Activities 		Slides
PPT 		Assessment 1 Assessment 2 Assessment 3 Assessment 4
Elements of Competency Performance Criteria              
Element: Evaluate markets and organisation's capacity for service
  • Markets for existing or new service/product opportunities for the organisation are identified, researched and analysed for possible entry and/or development.
  • An audit of existing service capacities is undertaken to identify scope for increased service provision.
  • Preferred business profile is identified from business plans and other organisational documentation.
  • Economic, community environmental and political trends are assessed for relevance against the organisation's profile.
       
Element: Develop marketing strategies and plans
  • Alternative and innovative marketing strategies for the organisation are identified and compared with existing systems.
  • Services and markets for the organisation are clearly identified from reliable information.
  • Marketing strategies incorporate suitable advice from qualified marketing professionals if required.
  • Marketing service organisations are identified and services accessed where appropriate.
  • Cost-effective plans are developed for services, promotional and pricing strategies.
  • Proposed service/product is tested to verify demand, strategies, cost and ability to deliver.
       
Element: Implement marketing strategies
  • Suitable advertising and other promotional strategies are evaluated for cost-effectiveness.
  • Plans, schedules and targets are set for the introduction of new or improved services.
  • The organisation's marketing strategy and each employee's role and responsibility within it are communicated to relevant personnel.
  • Plans take into account the nature of the target client and business and seasonal cycles.
  • Planned measures are taken to educate clients in value-added services provided by the organisation.
  • Implementation is directed toward achieving outcomes defined in the marketing strategy.
       
Element: Monitor marketing strategy
  • Evaluation criteria to assess the effectiveness of marketing are established.
  • Accurate records are kept against evaluation criteria to enable reliable decisions on performance to be made.
  • Marketing strategy is regularly adjusted in response to monitoring of performance.
       
Element: Evaluate markets and organisation’s capacity for service
  • Markets for existing or new service/product opportunities for the organisation are identified, researched and analysed for possible entry and/or development
  • An audit of existing service capacities is undertaken to identify scope for increased service provision
  • Preferred business profile is identified from business plans and other organisational documentation
  • Economic, community environmental and political trends are assessed for relevance against the organisation’s profile
       


Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

Critical aspects for assessment and evidence required to demonstrate competency in this unit

It is essential for this unit that competence be demonstrated in:

demonstrated capacity to develop marketing strategy from given data and evaluate strategy

demonstrated knowledge of a range of promotional strategies

Consistency in performance

Evidence is best obtained by citing a marketing strategy prepared for normal organisation operating conditions, including evidence of process followed

Context of and specific resources for assessment

Context of assessment

On the job or in a simulated work environment

Specific resources for assessment

No special requirements

Method of assessment

In a public safety environment assessment is usually conducted via direct observation in a training environment or in the workplace via subject matter supervision and/or mentoring, which is typically recorded in a competency workbook.

Assessment is completed using appropriately qualified assessors who select the most appropriate method of assessment.

Assessment may occur in an operational environment or in an agency-approved simulated work environment. Forms of assessment that are typically used include:

direct observation

interviewing the candidate

journals and workplace documentation

third party reports from supervisors

written or oral questions

Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assignment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)

Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

This describes the essential skills and knowledge and their level, required for this unit.

Required Skills

business negotiation

written and verbal communication

budgeting

analytical skills applied market research and assessments

planning and scheduling of monitoring activities

presentation

maintaining records or database

research

basic computer literacy including word processing

Required Knowledge

marketing principles and practice

performance evaluation measures

competitor's strengths and weaknesses

business planning process

organisation's customer relations policies

market conditions and forces

The Range Statement relates to the Unit of Competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording in the Performance Criteria is detailed below.

Community, environment, political trends may include:

conservation

crime trends

degree of knowledge

news coverage

popular attitudes

stability

security issues

Plans may include:

budgets

business plans

marketing plans

Marketing strategies may include:

target markets by client group

location

core function

service type

internal and external clients

Service organisations may include:

advertising agencies

marketing consultants

industry associations

Promotional plans take account of:

objectives of the promotion

venue and location

duration

style and format of the promotion

technical equipment required

number of invitees

promotional materials

budget

control of invitations

staffing implications

possible cooperative approaches with other organisations

organisation goals

mission

vision to ensure marketing profile

impact of government legislation on marketing functions

Promotional strategies may include:

a combination of:

pricing

public relations

image and presentation

advertising

community education

involvement

Assessment of existing capacity may include:

competency levels

geographic location

condition and type of facilities and equipment

current workloads

new technology

Evaluation criteria may include:

volume of billed business

public response rates

cost per lead

conversion rates

surveys on attitudes

views of company

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Markets for existing or new service/product opportunities for the organisation are identified, researched and analysed for possible entry and/or development. 
An audit of existing service capacities is undertaken to identify scope for increased service provision. 
Preferred business profile is identified from business plans and other organisational documentation. 
Economic, community environmental and political trends are assessed for relevance against the organisation's profile. 
Alternative and innovative marketing strategies for the organisation are identified and compared with existing systems. 
Services and markets for the organisation are clearly identified from reliable information. 
Marketing strategies incorporate suitable advice from qualified marketing professionals if required. 
Marketing service organisations are identified and services accessed where appropriate. 
Cost-effective plans are developed for services, promotional and pricing strategies. 
Proposed service/product is tested to verify demand, strategies, cost and ability to deliver. 
Suitable advertising and other promotional strategies are evaluated for cost-effectiveness. 
Plans, schedules and targets are set for the introduction of new or improved services. 
The organisation's marketing strategy and each employee's role and responsibility within it are communicated to relevant personnel. 
Plans take into account the nature of the target client and business and seasonal cycles. 
Planned measures are taken to educate clients in value-added services provided by the organisation. 
Implementation is directed toward achieving outcomes defined in the marketing strategy. 
Evaluation criteria to assess the effectiveness of marketing are established. 
Accurate records are kept against evaluation criteria to enable reliable decisions on performance to be made. 
Marketing strategy is regularly adjusted in response to monitoring of performance. 
Markets for existing or new service/product opportunities for the organisation are identified, researched and analysed for possible entry and/or development 
An audit of existing service capacities is undertaken to identify scope for increased service provision 
Preferred business profile is identified from business plans and other organisational documentation 
Economic, community environmental and political trends are assessed for relevance against the organisation’s profile 

Forms

Assessment Cover Sheet

PUAPRS20529B - Manage marketing requirements
Assessment task 1: [title]

Student name:

Student ID:

I declare that the assessment tasks submitted for this unit are my own work.

Student signature:

Result: Competent Not yet competent

Feedback to student

 

 

 

 

 

 

 

 

Assessor name:

Signature:

Date:

Assessment Record Sheet

PUAPRS20529B - Manage marketing requirements

Student name:

Student ID:

Assessment task 1: [title] Result: Competent Not yet competent

(add lines for each task)

Feedback to student:

 

 

 

 

 

 

 

 

Overall assessment result: Competent Not yet competent

Assessor name:

Signature:

Date:

Student signature:

Date: